Own Your Heat

Why Your Hair Texture Matters

Hair texture influences the distribution of heat during styling, crucial for maintaining hair health. Fine hair needs lower temperatures to prevent damage, while thick hair needs higher heat for effective styling and even distribution.

Fine hair

Fine hair strands are very fragile under heat. So keep it cool, around 150°C to 160°C, to style without risking your hair snapping or drying out.

Best styling products for fine hair

  • The Original Iron is packed with innovative hair care technology such as Revive Mode™ and Spring Flex Technology™, the Original Iron is sure to provide extra TLC for your fine hair.

The Healthy Hair Hub

Introducing our Healthy Hair Hub – your go-to destination for expert tips, practical advice, and style inspiration for smoother, stronger hair. Dive into our expert-led, research-backed guides to enhance your knowledge, boost your confidence, and embark on your journey to healthy hair.

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Thick hair

Thick hair strands are relatively robust and can tolerate higher temperatures for styling. You can turn up the heat a bit, aiming for around 170°C to 190°C, to really sculpt and smooth your thick hair without breaking a sweat.

Best styling products for thick hair

  • The Wide Iron has wider-than-average Floating Ceramic Plates which make styling thicker hair a dream.