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CLOUD NINE is proud to be the first styling tool brand to join the powerful GenM Collective and earn MTick™ certification for our menopause-friendly hair straighteners. Featuring 11 unique temperature settings and frictionless Revive Mode™, our straighteners are designed to be kinder to hair at every stage of life, including menopause.
WHAT IS GENM AND THE MTICK™?
GenM is a collective of brands and retailers with a mission to make menopause visible, and deliver choice and trust to menopausal shoppers. It is empowering women to shop for menopause-friendly products with confidence, to support any one of the 48 menopause signs.
According to GenM’s 2024 Visibility Report, 94% of menopausal women want to shop for products labelled menopause-friendly – and the MTick™ allows them to do just that. The MTick™ is the universal symbol for shoppers who want to make informed choices. It represents brands committed to supporting them to thrive at every stage of life with products that meet the strict MTick™ criteria. These products have been rigorously tested to show how they support, ease or relieve any one of the 48 symptoms of menopause.
Discover our MTick™-certified range today.
WHY CLOUD NINE IS PART OF THE GENM COLLECTIVE
CLOUD NINE understands that changes come with every stage of life. Menopause is no exception, and you might start to experience changes to your hair such as thinning, dryness, and increased sensitivity. We have designed a range of temperature-controlled styling tools, which have earned the MTick™, aligning with the MTick™ criteria through their advanced technology designed to support menopause-related hair concerns.
CLOUD NINE’s variable temperature technology contributes to reducing hair damage, maintaining moisture, and improving hair manageability, which can be beneficial for menopausal individuals experiencing dryness, increased fragility, and changes in hair texture.
CLOUD NINE’s styling tools met the MTick™ criteria; features trialled and verified technology to support menopause-related sign(s), by demonstrating the product’s temperature control, mineral-infused plates, and airflow technology, which are scientifically validated to protect hair health.
YOUR CHANGING HAIR DURING MENOPAUSE
Changes to your hair are one of the 48 signs of perimenopause and menopause you may experience as you move into this new stage of your life. They may include hair loss, dryness, increased brittleness, and even changes to texture.
These changes are primarily due to changes in hormone levels, particularly declining levels of oestrogen, which affects hair cycles and moisture retention. It can feel frustrating and even stressful if your hair doesn’t feel the same as it used to.
As your hair goes through this transition, you may need to change your haircare and styling routine to protect and nourish your hair to keep it healthy and supple. You can protect your delicate menopausal hair from heat damage with a heat protectant such as Magical Quick Dry Potion, and opt for CLOUD NINE’s heat styling tools with the MTick™ certification. To understand more about your menopausal hair, check out our guide to how hormones affect your hair.
THE BEST CARE FOR YOUR MENOPAUSAL HAIR
Your hair might be changing, but that doesn’t mean you need to compromise on hair health and confidence. Exploring new haircare routines and styling tools that provide the gentle touch your hair needs means that you can keep your hair looking healthy and vibrant through menopause and beyond.
- Use hydrating sulphate-free shampoos to minimise the loss of your natural oils.
- Lock in moisture with a conditioning treatment, such as Magical Remedy, to keep hair looking shiny and supple.
- When styling, always use a heat protectant such as CLOUD NINE’s Magical Quick Dry Potion, which reduces drying time and minimises exposure to damaging heat.
- Use heat-styling tools with Variable Temperature Control, allowing you to dial down the heat and protect your changing hair.
Find out more about how to look after your menopausal hair, and check out our guide to hair tips for every age and stage.
MENOPAUSE-FRIENDLY HAIRCARE TECHNOLOGY
CLOUD NINE’s range of MTick™-certified straighteners, including the Wide Iron, the Original Iron, the 2-in-1 Contouring Iron, and the Slim Iron allows you to style your changing hair with confidence, leaving it healthy and strong.
The menopause-friendly features include:
- Variable Temperature Control: With 11 unique temperature settings, you can customise the heat to suit your menopausal hair, allowing you to protect it from heat damage.
- Revive Mode™: A kinder way to style, reducing friction and minimising damage.
- Smooth ceramic-infused plates: All our straighteners are infused with sericite, a mineral that helps spread heat evenly across the hair during styling, which reduces snagging and breakage.
- Styling Versatility: CLOUD NINE straighteners are suitable for all hair types, from fine and thinning hair to thicker, coarse hair.
Find the perfect styling temperature for your menopausal hair
As you enter the menopause, changing hormone levels can start to affect the texture and thickness of your hair. It may become more brittle and prone to breakage, which can be stressful. Using heat-styling tools with Variable Temperature Control will allow you to control the temperature, protecting your precious hair from damage.
Find out what temperature is best for your menopausal hair with the CLOUD NINE Temperature Calculator. Protecting your changing hair with loving care and choosing MTick™ certified tools means your hair can stay healthy, shiny and supple.
A NEW ERA FOR MENOPAUSAL HAIRCARE
There are over 15 million women going through the perimenopause or menopause in the UK alone. Menopause is a natural life transition, but one which has left many women feeling invisible, with over 87% of menopausal women feeling overlooked by society and the brands they buy, according to GenM’s research data.
CLOUD NINE is proud to be a purpose-led brand, igniting change in the world of menopausal haircare as part of GenM’s mission to create a vibrant and trusted offering of menopause-friendly products
Our tools have been designed to be kind to your changing menopausal hair, leaving you feeling empowered to create the style you want. Your hair might be changing, but you can still love your look – together, we’ve got this.
The CLOUD NINE X GenM partnership is just getting started. Watch this space for more news, tips and advice for the menopausal haircare revolution.
MENOPAUSAL HAIR: FREQUENTLY ASKED QUESTIONS
Why has my hair changed during menopause?
During menopause, your hormone levels change. A drop in oestrogen can make hair thinner, drier and more prone to breakage. Protect your changing hair by using CLOUD NINE styling tools with Variable Temperature Control to keep hair healthy and strong.
Can I still heat style my menopausal hair?
In a word – YES! You can use heat on menopausal hair and create the look you want. However, it is essential to protect your changing hair by using a heat protectant such as Magical Quick Dry Potion and choosing styling tools that allow you to control the temperature you expose your hair to.
What is the best temperature to style menopausal hair?
All hair is different and so the best temperature for heat styling will change from person to person. Use the CLOUD NINE Temperature Calculator to find the best heat setting for your hair’s unique needs.
How do I choose new products to suit my menopausal hair?
The trusted products for women going through perimenopause and menopause have earned the MTick™, which is the universal shopping symbol for menopause-friendly products. CLOUD NINE’s range of straighteners are all MTick™ certified and the perfect choice for menopausal hair.
